ONIT

Description

ONIT Launched a commerce division for Sigg USA called www.mySIGG.com. Strategized, developed and oversaw all interactive marketing efforts for MySIGG, resulting in 1st year sales growth from $0 to 1.2 million with a 65% profit margin.

Press coverage offline and online was incorporated into site with internal and external linking. This and all other SEO efforts helped to position MySIGG at the #1 spot in Google organic search for water bottles. Placement was consistent for over 6 months.

Conceptualized, branded, strategized and developed all components of the mySIGG social networking community including, but not limited to, SIGGnificant members, SIGGnificant stores, SIGGnificant VIPS, and SIGGnificant monthly.

Spearheaded MASD community program to educate and help communities nationwide become more eco-friendly. MASD members offered spotlights through SIGGnificant branding.

Create SIGGart as a brand platform to reach out to aspiring designers globally. "What's Your Eco-Style?" contest resulted in over 160 entries and 80,000 votes.

Spearheaded all elements of SIGG's 100 year anniversary online. Included partnership's, chats, forums, top eco-moments and video content. This website, 3 weeks after launch, was the 5th leading referral source for MYSIGG.com.

Developed and oversaw e-mail marketing program for SIGGUSA. Built e-mail list to over 6,000 subscribers in less then 6 months. E-mail open rate is 55% and click thru rate is average 20%.
Services

E-commerce, interactive marketing, blogging and email strategy and development, web community development, web design and viral contest promotion.

Client Testimonial

Roni was instrumental in helping us launch www.MySIGG.com in 2007. Not only did she manage this major project, she also was able to think outside the box and recommend several creative ways for us to market the site. She is on the leading edge of Interactive Marketing and has been a big help for SIGG.

www.mysigg.com

To request a full case study please contact us