ONIT

The Alchemist TM Way - What makes us different:

- Specialty in the outdoor and natural products industries;

- One-on-one consulting and attention;

- Immersion of our company into your vision and goals;

- Solid, reproducible results, each and every time.

Onit Marketing

Onit Marketing is here to guide you through the myriad of social media technologies, formulate solid and creative strategies, and assist you in their implementation. With our expertise in social media marketing, and your desire to branch out in the digital world, we will work together to create your customized social media roadmap. We are experts in Social Media Alchemy and make it happen, every time.

Roni Rudell, Principal and Founder of Onit Marketing.
(connect with Roni on LinkedIn)

Since the inception of Web 2.0, Roni has been guiding brands on clear paths through the digital jungle. Her expertise stretches across strategic insight, promotion, positioning, packaging, product development, pricing, creative development, and of course, her specialty, social marketing.

Roni has brought her expertise to companies like Pepsi, Sketchers, AOL, Unilever, Ford, and Sony Pictures. Her work establishing Pepsi’s music platform is still an integral element of the brand’s marketing. Her 2002 work for AOL remains the platform of choice for advertisers. Most recently, her effort for Sigg fused social networking, viral marketing, word of mouth grass roots programs, brand platforms, innovative online promotions, partnerships and SEO and SEM optimization -- leading Sigg to being voted one of the top 50 innovative marketers of the year by AdAge. That is a long way of saying that Roni’s work has consistently equipped brands with solid marketing strategies and catapulted them to a new level.

Roni received a degree in Marketing from the University of Buffalo and an MBA from the Lubin School of Business at PACE University, where she graduated Summa Cum Laude. Last year, passionate as always for more knowledge, Roni completed further post graduate work in digital marketing at NYU.

She lives on in the beautiful Hudson River Valley with her two dogs.

Recommendations For Roni

“Roni is a high energy, results-oriented go-getter. She makes things happen. She is organized, focused and manages projects well. Not only would I hire her again, I WILL hire her again in the future.” April 5, 2009

Top qualities: Great Results, Personable, High Integrity

Eve Blossom hired Roni as a Social Media in 2008

“Roni is exceptional at what she does. She not only comes up with effective strategies for increasing on-line presence, but she helps you determine your goals, missions and purpose for your business. I highly recommend her for anyone wanting to grow their business on-line.” March 17, 2009

Beverlee Garb, Life Purpose Coach, Writer, Inspirational Speaker, Life Purpose Trainer was with another company when working with Roni at Onit Marketing

Top qualities: Great Results, Expert, Creative January 8, 2009

Keith Belk hired Roni as a Marketing in 2008

“Roni is wonderful to work with. A true professional who has focused ideas that she sees through to the end. Her creativity and vision can add a great depth to any business. Erin Amundsen, Owner E-Secretarial Services” December 17, 2008

Erin Amundsen, Owner, E-Secretarial Services was a consultant or contractor to Roni at Onit Marketing

“Roni is a dynamic professional with her finger always on the pulse of the market. I look forward to working with her and her amazing energy again.” December 17, 2008

Jack Prohens, Managing Director, Morales Staffing Inc. MWBE was with another company when working with Roni at Onit Marketing

“Roni was a pleasure to work with on my project, EveryQ. She delivers on all aspects. Professional, understanding, and top of her field. I hope to work again with her in the future. Great Job.” December 17, 2008

Top qualities: Great Results, Expert, High Integrity

Keith Belk hired Roni as a Internet Marketing in 2008

“We were impressed with Roni's knowledge and experience in social marketing and her ability to listen to our needs. She was easy to work with and provided relevant ideas and actionable recommendations. I would work with her again and recommend her to anyone in need of social marketing expertise.” October 30, 2008

Top qualities: Personable, Expert, High Integrity

Sylvia Hom hired Roni as a Social Media consultant in 2008

“Roni is a go getter who thinks outside the box. She is great at understanding the concept and finding the right partners to help you execute your plan.” September 8, 2008

Top qualities: Personable, Expert, Creative

Jennifer O'Connor hired Roni as a Business Consultant in 2008

“Roni is extrememly talented and forward-thinking. I admire her creativity, innovation, and work ethic. I frequently turn to Roni for her marketing expertise and have always enjoyed working with her. She consistently delivers thorough and effective results and has shaped Onit Marketing into a business that uses cutting edge techniques and strategies.” August 1, 2008

Katherine Sungarian Gagliano, Marketing Manager, Random House, Clarkson Potter was with another company when working with Roni at Onit Marketing/ Outsourced Director of Social Media Marketing at NBTY

“Roni is innovative, and very sharp. She will come at you with a chock full of ideas and will work with you until one is an acceptable good fit. Also a blast to work with!” August 1, 2008

Top qualities: Personable, Expert, Creative

Constance Korol hired Roni as a Business Consultant in 2008

“Resourceful, motivated and very good at articulating the insights she gains (and brings) from her research. We used Roni repeatedly on various campaigns targeted at youth markets and found her as genial as she was valuable. An asset and a pleasure.” July 29, 2008

Eric Biedermann, Assoc Creative Director, Darcy Massius Benton & Bowles SF worked directly with Roni at Onit Marketing/ Outsourced Director of Social Media Marketing at NBTY

“Working with Roni was delightful. Roni was extremely structured and meticulous in her work. She was always on schedule within her timeframe of work layed out for our company. Creative, savy, and bright are words that come to mind when describing Roni Rudell.” July 24, 2008

Top qualities: Great Results, On Time, Creative

Patty Segovia-Krause hired Roni as a Business Consultant in 2001, and hired Roni more than once

“Roni is very knowledgable in the marketing field and very creative. Her experience is diverse and extensive. It has been a pleasure to work with her.” July 24, 2008

Kelly Kavallines, Owner, KPK Design was a consultant or contractor to Roni at Onit Marketing/ Outsourced Director of Social Media Marketing at NBTY

“Roni is extremely dedicated, creative and innovative. She is clearly passionate about her work and serving clients exceptionally well. She is constantly striving to learn, grow and improve her skills. I believe she would be an asset to any organization seeking a progressive thinker and hard worker!” July 24, 2008

Margarita Rozenfeld, CEO, Incite International was a consultant or contractor to Roni at Onit Marketing/ Outsourced Director of Social Media Marketing at NBTY

“Roni, was great to work with where ever we sent her clients wanted to hire her. She is down to earth and straight forward.I would recommend Roni for any Social media position” July 24, 2008

Chris Mangieri, Owner, Mangieri/Solutions was a consultant or contractor to Roni at Onit Marketing/ Outsourced Director of Social Media Marketing at NBTY

“When it comes to social-media marketing you want Roni's strategy and creativity on your side. Roni's company Onit Marketing has consulted Briz.com on initial marketing strategies. Simply put, Roni was great to work with and has a wide breath of industry knowledge, clear visionary strategy, and the great "out of the box" thinking we all look for.” July 24, 2008

Top qualities: Personable, Expert, Creative

Michael Librizzi hired Roni as a Business Consultant in 2008

“Roni is one of the most creative and effective promoters I know. She has an unmatched eye for the shifting currents of cool and brings to bear on each project exactly the right configuration of partners from her vast network.” February 21, 2005

Ian McCarthy was with another company when working with Roni at Onit LLC Director of Interactive Marketing SIGG

“Roni was instrumental in helping us launch www.MySIGG.com in 2007. Not only did she manage this major project, she also was able to think outside the box and recommend several creative ways for us to market the site. She is on the leading edge of Interactive Marketing and has been a big help for SIGG.” February 11, 2008

Top qualities: Great Results, Good Value, On Time

Steve Wasik hired Roni as a Business Consultant in 2007

““I worked very closely with Roni while consulting for MySigg USA and I found her to be very knowledgeable and passionate when it comes to all aspects of marketing. Among her many abilities I believe her greatest strengths are her creativity and energy.” February 7, 2008

Greg Rowe, Search Marketing Manager, Mysigg.com reported to Roni at SIGG

“Really enjoyed Roni's out of the box thinking and executional skills in getting things done while working at SIGG and helping to spread the word on new grass root initiatives that Roni helped develop and execute. Strength was in helping to strategize creative top-line ideas and then coordinate with all the necessary vendors to get the job done.” January 28, 2008

Mark Tedeschi, President, True North Brand Group reported to Roni at SIGG

“Roni is very passionate to her marketing work. She updates her knowledge in Interactive marketing is so many ways. It's been a great pleasure to work with Roni. She always come up with lots of creative ideas.” January 27, 2008

Sirima Sathitakorn, Associate Manager, Au Bon Pain was with another company when working with Roni at SIGG

“Roni is an energetic marketing professional; she comes up with ideas at lightning speed and is extremely dedicated as well as fair to her vendors. Having worked with her closely I can definitely vouch for her credentials in the new world of marketing, and her strong understanding of online community building.” January 26, 2008

Jeff Greene, Executive Director of Client Services, Gold Group / Gold Mobile was a consultant or contractor to Roni at SIGG Director of Partnership Marketing VANS Shoes

“Roni, Did a great job in managing sponsors and clients. She was an asset to the company. Jay Wilson” October 28, 2008

Jay Wilson, VP Global Marketing, Vans managed Roni at VANS Shoes

“Roni Rudell is a fantastic marketing genius. She has an amazing understanding of the youth culture market. She is creative but when it comes to money she is right on target. Her campaigns have helped secure key sponsorship packages and have created unprecedented awareness for events and products.” February 12, 2008

Julie Gengo (LION), President, PR For The Modern Age worked directly with Roni at VANS Shoes Director of Promotions Airwalk Footwear

“Roni was on it when I first worked with her almost 10 years ago. She was one of the first to take a bite on Action Sports marketing when she spotted the potential that the Skate, Snow and Surf market had to offer on society; She knew what the people wanted and she feed it to them. Tony Hawk; Camp Woodward; X-Games; Lollapalooza She is one that came truly stand behind the words "Xtreme" / "Action" Sports. She was a great mentor.” July 2, 2008

Danielle Panzica, Intern - Marketing, Airwalk Footwear worked directly with Roni at Airwalk Footwear