Imagine yourself at home. What are you holding?
Most likely, your phone is in your hand, your tablet is in your lap, or your computer is humming atop your desk.
Such is the case for so many millions in this day & age that it isn’t surprising that the amount of shopping done through our beloved WiFi gadgets accounts for some enterprises entire cashflow.
The fashion boutique, the cosmetics shop, the grocery store, and nearly every shopping choice imaginable is now in your palm and businesses are scrambling to capitalize on the emerging mobile commerce market. An executive from clothing retailer, Charming Charlie, has already cited that 40% of traffic is coming from tablet devices alone.
Ecommerce models, pioneered by the likes of Amazon, are portable and customizable for whatever business you’re in, but implementing a strategic platform to drive value for your customers is not a task to undertake on your own.
Socializing with your target markets is an absolute must in today’s global environment where building an authentic following requires asking, listening, acting & reacting to what people truly want.