The 2010 Winter Olympics are a perfect example of how technology has evolved in such a short period of time through interaction and conservation.
Besides missing out on the sweet tricks, like Shaun White’s Double McTwist 1260, thanks to social sites like Twitter and Facebook, the internet stream has made it so you can be virtually anywhere and read a tweet about USA’s standings in the Olympics and be up to date on each of the athletes standings, or visit the official Facebook game page and see whats going on. Even the sponsors are taking a role in marketing campaigns surrounding the social world. Coke created a virtual snowball fight for consumers to share via twitter, perfect, a snowball fight for the 2010 “Winter” Olympics. Socially creating a virtually fun Olympic experience for everyone.
Beyond our efforts of becoming interactive on the web we have decided to makes this Olympics more earth friendly as well. What is unique about our Vancouver Olympics is that all of our athletes will all be taking home the most honorable kind of medal out there, “green” medals. When our champions are honored at this year’s winter games in Vancouver, they will be rewarded with a tiny bit of the more than 140,000 tons of e-waste that otherwise would have been sent to Canadian landfills. It’s not about gold, silver or bronze its about green.
Our world as you know it, changing for the better. Tweet That!
