To follow up on our last blog post, social media and the outdoors industry go hand-in-hand! To reiterate, what better way to be social than to enjoy the outdoors and then share the experience with your friend online.
Social media in the outdoor industry must take into account the unique nature of the products and environment. Trained social media professionals can provide in-depth analysis and research into the best methods and tactics to connect your audience to your products.
We here at ONIT believe social media is unlike many traditional forms of marketing in that several departments must be involved in order to be fully successful. Marketing, branding, and interactive have a role in social media. A media campaign requires monitoring and revision. Social media can identify consumer wants and needs online and then develops ways to satisfy them. Social media can support all initiatives.
[...] This post was mentioned on Twitter by David Sweeney and Onit Marketing, Helen Falk. Helen Falk said: RT @onitmarketing: How to integrate social media into the marketing mix for the outdoor industry. http://bit.ly/7CJcxr #ORWInter #OR #ONIT [...]