Outdoor brand marketing is changing at an alarming rate. Social media influence and brand messaging can connect you to highly-qualified outdoor enthusiasts across the globe.Your brand’s social media can be found by millions of users on Facebook and Twitter on news feeds and those performing targeted searches by location, activity, product type, and service.
Top Tips for the Outdoor Brand:
- To maximize exposure, a company should place its brand messaging in all appropriate categories, directories, sub-directories and searches within its industry.
- Today’s fans can become tomorrow’s ambassadors.
- Users have great content: Weekend hikes and climbs continue onto cyberspace as adventurers post onto Facebook and Twitter.
Some big players to follow on Twitter:
@MerrellOutside: Merrell celebrates the slogan “Let’s get outside!” and tweet s about events, great stories, causes, gear, and our love of the outdoors!
@REI_CoOp: They continue to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.
@OnitMarketing: We’re on top of and responsible for the latest and coolest outdoor social media marketing!
(And check out our tweets from #ORWinter 2010 this weekend)
