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ONIT's work led to Sigg being voted one of the top 50 innovative marketers of the year by AdAge. Sigg
 
 

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Super Bowl Frenzy

February 2nd, 2012

Super Bowl XLVI is THIS coming Sunday February 5, 2012 at the Lucas Oil Stadium in Indianapolis, Indiana. This year the New England Patriots and the New York Giants will battle it out to become the next National Football League (NFL) champions of the 2011 season. Who will you be rooting for?!

This is the 42nd annual championship game of the “modern-era” NFL and the kickoff is scheduled for 6:30 p.m. EST (for you fellow mountain folk this will be 4:30 p.m.). If you look at the history of Super Bowls, you will see that these two teams played each other in the 2008 Super Bowl in a close game where the Giants beat the Patriots 17 to 14. But this is a new year, and the first time the Super Bowl has been played in Indianapolis. Who knows what will happen!

If you’re the betting type, you’ve probably looked into just that, maybe these odds will help you out! If you’re wanting to take a shot at betting but don’t know where to start, we personally recommend that you take the Giants +3.5 because their receiving corps will torch the Patriots’ secondary all day.

Both teams have had an interesting season, and though there may not have been one major turning point for either, it’s more about the whole season coming together and leading up to this exciting culminating event.

As much as we love the game itself, the Super Bowl isn’t just about football. In the United States it has come to be something of a holiday, and this year it’s expected to be the biggest spending holiday of them all! Between snacks, fan paraphernalia, and overall party apparel, consumers are expected to spend around $11 billion on the Super Bowl this year. Some party! Here are some excellent, mouth-watering snack ideas to serve at your Super Bowl party.

Now don’t think we forgot…one of the biggest aspects of the Super Bowl….the commercials! Every year the price to advertise has increased, and this year on average the network sold 30-second ad spots for a whopping $3.5 million each. No wonder the commercials have to be so good! If you really can’t wait to see what commercials will air (or you’re afraid that you’ll miss them), guess what?! You can catch a sneak peek of them here! One of our favorites is an Acura ad where the soup nazi from Seinfeld returns, check it out!

So whether you are a die-hard football fan, watching for the commercials, or just in it for the party, it doesn’t matter…join in on the Super Bowl frenzy!

Happy Birthday Facebook!

January 31st, 2012

Did you know that 8 years ago this week Facebook was born?! This monster of a site launched on Feb. 4, 2004 and has been dominating the Internet scene ever since. It’s really no secret…Facebook is the world’s largest social network. As of December 2011, it has more than 800 million active users around the world, including two-thirds of the population of the United States.

Facebook seems to be constantly changing, regardless of users wanting it to do so or not. If you’re one of the annoyed that wants old features back, here are some tricks at getting the old Facebook back and going retro.

Don’t worry though, if you’re on the psyched side and want to embrace everything that Facebook has to offer, we’ve got tricks for you too! Customize your timeline with these 5 tools for killer cover photos.

Along with its 8th birthday, Facebook has some more exciting news! In the past, Zuckerberg and his crew have traditionally stayed on the more private side, but that is all about to change. Facebook is going public. This site that consumes plenty of people’s time is expected to file for its initial public offering as early as tomorrow, and it’s valued at a whopping potential of $100 billion. This doesn’t come as too much of a shock seeing as that after Google, Facebook is the number one most-visited site in the world.

So what kind of treasures will this filing reveal? Financials, strategy, advertising, talent, and risks are just some of the goodies that interested parties will be poring over.

Mark Zuckerberg has tried to keep Facebook private for as long as possible, but he can’t avoid it any longer. There are plenty of reasons why Facebook needs to go public, not to mention its already overwhelming power of the Internet will increase as a public company.

Will you invest in Facebook??

Snow Talk: Winter X Games ’12

January 26th, 2012

There has been lots of snow talk lately, especially from us, but it’s only because we’re so excited for all of these awesome outdoors events! Not only do all of the SIA shenanigans start today, but the 2012 Winter X Games kick off today too!

In this Winter X Games 16, more than 200 of the world’s best athletes in Skiing, Snowboarding, and Snowmobile will give it their all over four days of cut throat competition. As far as action sports go, this is the extreme of all extreme events. Plus, the event is completely FREE to the public! The events take place at Buttermilk Mountain, one of four resorts in the Aspen area. Now the trick is just finding a friend to bum a place to stay ;) .

Check out this list of the weekend’s competition schedule. The entire weekend is jam-packed with awe-inspiring tricks, and as much as we’d like to, sometimes it’s just not possible to watch them all. So here are some tips for what not to miss this year!

The event features athletes from all over the world, and includes famous Olympians such as Shaun White, Gretchen Bleiler, Lindsey Jacobellis, and many other talented souls.

It’s not too late to book your weekend in Aspen, and as far as partying in Colorado goes, this is where the action’s at, no questions.

Besides the entertaining snow sports happening all around you, there will be plenty of other ways to occupy your time. On Saturday night Aspen/Snowmass is hosting a free Bud Light Hi-Fi concert featuring AWOLNATION. I think it goes without saying that you won’t be bored if you’re in Aspen this weekend. If you’re at all skeptical that you won’t be able to find where the party’s at, here’s a list of all of Aspen’s hottest spots for the weekend.

If you can’t make it to the real deal, watch the Winter X Games ’12 live here!

SNOWDOWN: SIA After Parties

January 24th, 2012

From last week’s post you learned all about the upcoming SnowSports Industries America (SIA) Snow Show that starts THIS Thursday, January 26th and goes through the weekend. And yes, this trade event is going to be awesome. But we can’t forget about half the reason people go these shows….yep, the after parties.

This year things really start heating up (maybe even enough to melt the snow…) at the annual SNOWDOWN. This annual kickoff concert for the SIA Snow Show will be held at the Convention Center in Denver after the world’s largest snow expo takes place. This year is bound to be bigger and better than ever with special performances and everything. Check out the awesome lineup! Don’t risk the chance of the show selling out and get your tickets here and now.

If none of those artists catch your attention, there are plenty of other options to get rowdy with. There’s another SIA After Party featuring People Under the Stairs at the Summit Music Hall. Yet another amazing party will be the Brother Ali show after party held at The Ogden Theatre.

Live music may not be what you’re looking for. Don’t worry, SNOWDOWN is also connecting with art at the Puzzle Piece Project: Street Art photobooth & live screen printing. This event will be featuring artists Andrew HoffmanThe SigntologistCaptain Safety (So-Gnar), Dave SheetsSteve Cummings, and Pat Milbery (So-Gnar). Together they will create a comprehensive puzzle design.

Along with all of the many SIA sponsored events, Denver nightlife won’t disappoint if you choose to venture out on your own. So Denver, get ready to party!

Job Posting: Onit Operations/Administrative Intern

January 20th, 2012

Onit Operation/Administrative Intern

Description:

The Operations Management Intern will be in charge of basic administrative duties, social media marketing for Onit, and other business development opportunities. This is a fast paced environment, and being a perfectionist/detailed oriented is a must. Weekly activities include updating social media accounts, blogging, database management, communications with various vendors, and basic administrative duties.

The ideal Operations Management Intern is:
Detail Oriented
Organized
Has proven time management skills
Strong written and oral communication
Flexible
Knowledge of social media sites
Proficient in Microsoft Office Products, Gmail and Google Docs
Quickbooks
Basic Graphics Design skills; Adobe suite

Some HTML experience preferred
Tech Savvy

We would like to start training the Operations Management Intern as soon as possible. This job will require 15 hours a week. Potential for growth within the company.

How to apply:

Please send resume and cover letter to careers@onitmarketing.com

 

Job Posting: Part Time Sales Associate

January 20th, 2012

Part-time Inside Sales Associate

ONIT Marketing is seeking an inside sales associate to assist in selling social media packages. The associate will structure, organize and develop the sales division for a growing social media company. They will attend meetings, maintain client correspondence, and pre-qualify incoming sales leads. Works with our CEO and Operations team for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values.

Core Message: We are looking for an innovative, independent, go-getter who makes things happen! This person will co-create their future with our company.

Required skills:

-Respond to incoming leads

-Ability to communicate and interact with customers in a professional manner

-Schedule and attend follow-up meetings

-Obtain or create project proposals

-Excellent database and presentation skills

Required personal characteristics:

-Organized

-Ability to communicate clearly and effectively, Enthusiastic, Self-starter, can identify where assistance is needed without an explicit request

-Quality oriented, Attention to detail, thoroughly completes tasks, Ability to follow procedures, Eye for efficiency

This opportunity is an internship position, with potential for full-time if your capabilities meet our requirements + commission.

Previous sales experience preferred.  Basic understanding of social media capabilities a plus.

Our company is centrally located and is an innovative and flexible environment, sales associate is not expected to work on-site.

Please respond with a resume, list of references and cover letter for consideration.  We may consider internship if you are a fast learner with good communication skills.  If you fall into this category, please note this in your inquiry.

Careers@onitmarketing.com

 

Job Posting: Digital Marketing Alchemist Intern

January 20th, 2012

Digital Marketing Alchemist Intern
Onit Marketing LLC is seeking a digital marketing alchemist intern.
We’re an innovative digital marketing company specializing in the outdoors, adventure sports, organic, eco and natural products industries. We have worked for some of the coolest brands on Earth.

We are looking for a computer and Internet savvy person to set up, grow communities and maintain social networking pages and presence for various social media and digital marketing campaigns.  Your role will be to run social media campaigns for multiple clients.  You need to be extremely tech and marketing savvy.  You need to be quick on your feet, flexible and a real go-getter.   Onit is a fast paced environment.

Our new digital marketing alchemist should be prepared to work directly with the owner of the company and if they are strong enough they will eventually work directly with clients (a strong phone/email presence is a must!) and manage the day-to-day operations of 3-5 accounts.
A typical day requires working with Twitter, Facebook, YouTube, bloggers, email marketing, facebook advertising skills, databases management and spreadsheets. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing on behalf of Onit or our clients. You will be expected to have quick turn-around on projects and be a multi-tasker.  You must thrive in a entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills.  You must already understand authentic marketing.  You must already know how to write tweets customized to different markets, how to grow twitter audiences, how to grow a Facebook network, how to write blog posts and tag them, backlinking strategies,  email marketing design, development and execution, Facebook adwords buys, strong analytical skills a must.

You must be self motivated, stable, balanced, excited and enthusiastic, socially tech savvy, and a go getter. Being involved in Denver metro-area activities and organizations is helpful.

Required Skills & Attributes
-Expert knowledge of Microsoft Office products (Word, Xcel, PowerPoint, etc.).

-Basic HTML skills or ability to learn

-Experience using Adobe products, including Photoshop and Dreamweaver (Graphic Design Skills preferred).

-Strong presentation and communication skills.

-Proven experience growing online communities.

-Advanced knowledge and proficiency of Twitter, Facebook, YouTube (video editing a plus) and other social media sites.

-Database experience, particularly Filemaker Pro.

-Superb writing and communication skills and creativity required.

-Intermediate research and analytical skills.

-Email marketing campaign execution required.

-Experience with Google Analytics.

-Need to be comfortable in a constantly shifting environment.

-Only creative out-of-the-box thinkers need apply.
Must be comfortable working with a Mac computer. You need to have your own computer, car, and cell phone. You must be flexible, accountable and reliable.

Position may move to part time or full time after proven success hours will increase.

Reply in an email with links to your various online profiles, a cover letter, a resume with three references, and a brief idea of your computer/Internet expertise level.

This position reports directly to the President of Onit Marketing.

Contact: Careers@onitmarketing.com

Goin’ To The Snow Show

January 19th, 2012

SnowSports Industries America, or more commonly known as SIA, is about to hold their trade event at the Colorado Convention Center in Denver. The Snow Show lasts from January 26-29 and you do not want to miss this event! If you are at all interested in snow sports, this show will not disappoint. This is the most concentrated trade event in the snow sports industry with almost 20,000 attendees. Basically, it’s one big party!

“Close to 20,000 industry professionals will meet to engage in business, networking opportunities, parties, brand events and seminars to feel the true essence of snow sports.”

If you’re interested in skiing or snowboarding the best of Colorado, SIA gives you a chance to win free lift tickets if you’re registered to be an attendee of the show. 21 of the best ski resorts in Colorado are there for you to choose from.

It’s also the first international On-Snow Demo/Ski-Ride Fest, which includes 2 days at Winter Park Resort, not to mention some other pretty sweet deals.

If you want to plan out your route before you get there so you can navigate through all of the best retailers, take a look at the floor plan of the show.

It’s not too late to register! You can download a registration form and bring it to the event so you don’t miss out!

2011 SIA Snow Show Video Recap

 

TEDxMileHigh

January 17th, 2012

Most people are familiar with TED, its talks of “ideas worth spreading” and its many notable speakers.   But have you heard of TEDx?

TEDx, x = independently organized event

“In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)”

And for the second time, TEDx will take place in Denver!  Presenters will include maverick thinkers and doers, entrepreneurs and innovators, inspirational athletes, humanitarians, creative performers and many more extraordinary people. These innovative Coloradoans will each give the ‘talk of their life’ around the power of ideas.

The inaugural event, TEDxMileHigh: Inspired Citizenship, took place on April 7, 2011 at the historic Ellie Caulkins Opera House in downtown Denver.  This year, it will be on January 19 at 6:30 pm at TEDxMileHighSalon RedLine Denver 2350 Arapahoe Street, Denver, CO 80205.

To buy tickets, go to TEDxMileHighSalon.  You definitely do not want to miss out on this inspirational and educational event!

Who are you most excited to hear speak?

Happy #Broncos Friday!

January 13th, 2012

In case you didn’t get the memo yet, Denver Mayor Michael Hancock declared today, Jan. 13 as “Orange Friday”. He’s encouraging everyone to wear Broncos #orange before our team comes head to head with the New England Patriots in Boston tomorrow.

The Broncos are once again the underdogs, but that doesn’t say much as we were nine-point underdogs to the Pittsburgh Steelers last weekend at home.  Odds Shark informs us that the Patriots opened as 13.5 point favorites and saw it move to 14 points shortly thereafter.

We have witnessed the fact that the Broncos and Tebow are capable of late-game, fourth-quarter magic, but that won’t help if the game is a blow out.  Plus, New England is revved up from their current eight-game winning streak.  Tebow and the offense will have to be able to score early on, because New England’s powerful attack will be tough for The Good Guys to stop.

Many believe that this playoff game is a game about Tom Brady (AKA God’s Nephew, based on the popular SNL skit) versus Tim Tebow.  So hopefully Tebow improves his consistency and completes another 316 passing yards (or more) tomorrow.  We have faith in our QB.  Do you?

So, follow suit (or barrel)! And if you aren’t already donning orange apparel, go find the face paint!

Have you jumped on the Denver Broncos bandwagon yet?